A brand produced for a children’s charity that champions social skills and creativity in children. The charity utilises LEGO in its method to help children while at school. It was important to keep the brand fun and relatable while keeping a sense of reliability for the parents. In order to help the charity continue its brand further, I produced a brand guideline pack to help designers work with the brand. This creative pack is the tool that Buildaville uses to aid in the development of the children. The pack includes enough LEGO for 4 children to play with, pens to that can draw on the LEGO and be washed off plus also serves as a creative prompt, a pack of activity cards that give the children ideas of what to build and a Tutor pack that will assist the tutor in running the activities. This is the tutor pack that gets supplied with the creativity pack. The tutor pack explains who and what Buildaville is, shows where the tutor can access more resources online and some example activities that can be run with the creativity pack. The box uses rope handles to allow for extra texture to the pack allowing for children with learning difficulties to connect with the product better.

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