Culturelle Explainer videos

A short, modular animated video to help Culturelle explain their product, this particular video explains the difference of using multiple strains of bacteria instead of just one.


The fun, lively characters in the animation help the consumer connect emotionally to the product while understanding what is actually quite a complex topic. This allows a higher level of engagement even with the complex language.


The characters are designed to be very simple but characterised, for a couple of reason, firstly ease of build and timing, secondly, the style is versatile enough to allow branching out with the same style, the generation of new characters will be a simple process.


The modular build behind the video will allow for the video to be separated and cut up for social media usage and email usage without needing a major restructuring of the video.