In answer to a YCN brief, to help Gap target 18 - 35 year old I conceptualised an idea to create a subscription based scheme using gap clothing and brand.
Subscription based schemes are on the rise and are incredibly cheap and convenient to run. The low cost element of this makes it more appealing to the demographic. The regular engagement will allow the gap brand to flourish with ease.
By utilising AR technology, the printed assets inside the subscription box will be able to connect the audience back the website in order for further custom and brand exposure
Linking in an app allows for social media to play a strong part in the campaign and scheme therefore allowing for a much biggest consumer spread, working of the idea of viral hashtag. #GAPLOVE