Oralieve Social media videos
An ongoing series of short social media lead videos, to help the target demographic of Oralieve engage and understand the science and motivations behind Oralieve.
The simplistic style behind the videos allows for a modular break down of the animations giving the work more longevity and versatility.
Although the videos are, predominantly, expert targeted with the recommendation, we wanted to capture a style that would work towards both expert and consumer markets. The brand as a whole, works as a brand upstart, pulling away from what the rest of the market typically does in terms of look and feel and strategy.